Case Study: Quill Wine Bar – A Collaborative Success Story
Client: Fables and Company
Project: Quill Wine Bar, Borough Yards, London
Location: A short walk from Borough Market, The Thames and The Globe Theatre.
Launch Date: 13th November 2024
Overview
Fables and Company entrusted Armature Hospitality with the exciting challenge of collaborating with them to support the launch of their third venue: Quill Wine Bar, located in the heart of London’s Bankside area.
Nestled on the edge of Borough Market and just steps from the Thames, this new venture aimed to blend exceptional wines with an inspired culinary experience.
Armature Hospitality delivered a comprehensive service, from conceptualization to launch, ensuring Quill Wine Bar became a standout addition to London’s vibrant food and drink scene.
Our Contribution
1. Menu Development & Conceptualization
• Collaborated with Fables and Company to design a menu concept that harmonized perfectly with the intimate, sophisticated atmosphere of Quill Wine Bar
• Curated a diverse menu that complemented the bar’s extensive wine selection, balancing seasonal ingredients with innovative pairings.
2. PR & Marketing
• Developed and executed a strategic PR and marketing campaign to generate buzz around the opening.
• Secured high-profile coverage from leading publications including CN Traveller, The Nudge, Infatuation, and more.
• Leveraged social media and influencer collaborations to build anticipation and drive foot traffic.
3. Chef Recruitment & Training
• Recruited a talented team of chefs who shared the vision for Quill Wine Bar’s culinary direction.
• Delivered tailored training programs to ensure consistency, quality, and alignment with the brand’s ethos.
4. Event Management
• Oversaw every detail of the launch night, from event planning to execution.
• Ensured a seamless and memorable evening for guests, reflecting the high standards of both Fables and Company and Armature Hospitality.
The Results
• Critical Acclaim: Quill Wine Bar received rave reviews from top-tier publications, solidifying its position as a must-visit destination on London’s Southbank.
● 58 pieces of media
● 329 million total opportunities to see
● Key pieces: Evening Standard, Metro, Conde Nast Traveller, The Infatuation, Hot Dinners, Secret London, GQ, Stylist.
• Buzz-worthy Launch: The launch night was a resounding success, with capacity attendance and glowing feedback from guests.
• Ongoing Popularity: Quill Wine Bar continues to thrive, benefiting from the foundation laid by Armature Hospitality’s expertise and strategic approach.
Testimonials
“Armature Hospitality were amazing. They helped us transform our vision into reality. From the stunning menu to the flawless launch, their dedication and expertise made Quill Wine Bar an instant success. We couldn’t have asked for a better partner.”
– Andrew Gray, Founder, Fables and Company
Why Armature Hospitality?
Our success with Quill Wine Bar highlights our commitment to delivering tailored, end-to-end solutions that go beyond expectations. Whether it’s crafting a standout menu, building a skilled team, or ensuring your brand gets the attention it deserves, we’re here to make your next project a success.
Interested in partnering with us for your next hospitality venture? Let’s talk!
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